Human + AI
=
Experience Transformation
INNOVATE FAST
THE MARKET WON'T WAIT
INNOVATE FAST THE MARKET WON'T WAIT
How to embrace the change and grow
AI is revolutionizing how companies operate, innovate, and engage with both customers and employees. Organizations that integrate AI-driven solutions can enhance customer experiences, empower employees, and drive business innovation at scale. From predictive insights to intelligent automation, AI enables businesses to create more personalized, efficient, and agile operations. Companies that embrace AI today will be better equipped to lead in an increasingly digital and competitive world.
Areas to focus (where I can help):
Customer Experience (CX): Deliver hyper-personalized interactions, predictive support, and seamless omnichannel engagement.
Employee Experience (EX): Automate repetitive tasks, enhance collaboration, and provide AI-powered tools that boost productivity.
Business Innovation: Leverage AI for smarter decision-making, new revenue streams, and agile adaptation to market shifts.
AI transformation is more than just adopting new technology—it’s about rethinking business processes, exploring new workflows, and redefining roles to maximize human potential. By identifying high-impact use cases, organizations can seamlessly integrate AI into operations, enhancing efficiency while creating space for more strategic, creative, and value-driven work. As a specialist in AI transformation, I help businesses uncover opportunities, experiment with intelligent workflows, and guide teams through the evolution of their roles in an AI-powered future.
What I do
Service Design and Innovation
The implications of our current technological era demand holistic improvements to how services are delivered and experienced. I lead human-centered design initiatives integrated with intelligent automation to reimagine workflows, optimize touch-points, and design AI-powered solutions that align with both business goals and user needs.
Product Leadership
By bridging the gap between technology and business strategy, I help organizations not only launch innovative products but also develop new business models that drive long-term growth and competitive advantage.
I work closely with my clients and key stakeholders across the business and leading cross-functional teams of UX designers, engineers, and data scientists, fostering a collaborative environment where experimentation, data-driven insights, and human-centered design come together to create transformative digital experiences.
Business Development and Marketing
The service firms and products I work with operate in fast-moving environments where offerings must be evangelized, articulated, and evolved to stay competitive. I thrive on shaping how innovations are positioned, engaging with customers to understand their needs, and translating complex ideas into compelling narratives. From developing impactful materials to fostering strategic partnerships, I bridge the gap between product, market, and opportunity—ensuring what we build resonates and creates lasting value.
Ask me about
How to start generating AI use cases with your teams.
Designing, Launching and managing the biggest live sports app in Europe.
Designing and launching the first D2C brand for a major USA CPG company.
Service transformation and workforce up-skilling of an asset management firms marketing team in the age of AI.
How new AI driven technologies can enable publishing and media to take the power back from big tech.
Launching innovation labs for two tech consultancies in the USA.
Designing and launching the first D2C brand for a major USA CPG company.
My dogs Sonoma and Quaver.
Skiing.
Designing a multi-agent platform adaptable to any use-case for a Big 4 accounting firm to make the workplace more efficient.
Devising new workshops and ways of exploring opportunities of new technologies.
Implementing an ‘innovation funnel’ program for an international energy company.
About James
I am a British-born innovation and experience strategist based in Los Angeles, by way of San Francisco. My career spans tech startups, digital agencies, tech consultancies, brand-side roles, and design agencies. I have a passion for business and driving change.
I love my dogs, adrenaline sports and disco.


Contact Me
Interested in working together? Fill out some info and Iwill be in touch shortly. We can’t wait to hear from you!